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Take One Million African Traders Online
Let’s equip Africa’s Youth and SME’s; with the tools that they need to participate in the global digital economy.
Youth are Africa’s greatest asset
1.2 Billion
420 Million
830+ Million
10-12 Million
3 Million
263 Million
Source: African Development Bank – The High 5 Jobs for Youth in Africa paper
There is an urgent need to promote inclusive economic transformation and jobs-induced growth to improve the quality of life for all Africans.
The economic benefits of digital inclusion
Growth follows the internet
Time to connect everyone
Better with broadband
Source: World Bank – Exploring the Relationship between Broadband and Economic Growth
Women and e-commerce in Africa
Source: The International Finance Corporation (IFC) in partnership with the European Commission – Women and e-commerce in Africa
Beyond broadband connectivity:
The TOMATO Movement aims to curate, vibrant world class e-commerce ecosystems for Africa’s youth & SME’s and to provide them with all the tools they will need to create, innovate and monetize the internet.
The Tool Box
We appreciate that each of our Youth and SME recipients will have needs that are different and so we will endeavor to give them between USD 2000 and USD 5000 worth of value to kick start their online business. We will give them the opportunity to choose what they need the most from our Tool Box.
Broadband Internet
A good internet package will allow our Youth and SME to communicate, learn and be execute.
Mobile
12 Months
$600
Power Backup
Solar panels, inverters & power banks to keep businesses going during load shedding and power outages.
Business Continuity
48 Months
$650
Laptop
A modern, reliable device that can run all our Youth and SME productivity tools is a basic requirement.
Mobility
24 Months
$700
Smartphone
For calls, email and to manage sales and social media on the go. A great camera, to snap products and vlog.
Mobility
24 Months
Smart POS Terminal
Payment acceptance: cards, mobile money & bank accounts. Digital product sales, gift card redemption in-store.
Mobility
36 Months
$500
Online Payment Gateway
Payment acceptance: cards, e-wallets, mobile wallets and bank accounts. Gift card redemption online.
Online
Lifetime
Per Transaction Fees
Domain & Email Hosting
Private domain registration and Hosted Exchange Email with up to professional email addresses.
Cloud
12 Months
$470
Brand Identity
High-resolution logos, Printable quality, Brand colors and backgrounds, Logo layouts, Business cards, Social media kit, Logo guidelines, Letterhead, Email signature and Brand guide.
Online
Lifetime
$250
E-commerce Website
Multichannel e-commerce website builder to drive sales via Website, Facebook, Instagram and Marketplaces.
Online
12 Months
$400
Digital Gift Card Program
Gift cards are a brilliant customer acquisition device and proven sales tool that drives up footfall and sales.
Virtual & Mobile
12 Months
$1000
Gift Registry Platform
Gift Registries ensure that customers get the gifts they desire and they drive up a retailers sales.
Virtual & Mobile
12 Months
$1000
Multi-Party Marketplaces
Marketplaces are popular with consumers for options and the ability to compare and shop in one place.
Online
Lifetime
Per Transaction Fees
E-Fulfilment Solution
Automate supply and operations. Sell from multiple channels and manage your inventory globally from one single interface.
Online
Lifetime
Per Transaction Fees
Accounting Software
Online and fully integrated accounting solution to simplify everyday business tasks. Accessible from anywhere, allowing you to work flexibly and keep track of your business via mobile app.
Online
12 Months
$500
Take One Million African Traders Online
Let’s equip Africa’s Youth and SME’s; with the tools that they need to participate in the global digital economy.